However, if you are less concerned about subscribers and more interested in developing a complete brand image, you may want to opt for the logo watermark opportunity. YouTube tool and channel VidIQ reported a 500% increase in conversions through the watermark button when they changed the image from a logo to a subscribe watermark. This makes it easy for viewers to know the purpose of the button and evidence shows that it also makes it more likely that they will subscribe via this route than if you opted for a logo watermark. If your number one goal is to increase your subscriber count, then it might be a better option to go with a watermark that recalls a youtube subscribe button. The best way to make this decision is to decide what your main goal is from your video watermark. Their brand/channel logo or a subscribe button. There are two different types of image that YouTubers tend to use as their video thumbnail. Why miss any opportunity to gain some new subscribers or compound your brand image? Ultimately, it’s your choice when to have your channels watermark visible on your videos, however here at design hub, we recommend having your watermark visible for the duration of your video. Also, the watermark simply pops onto the screen which can itself be slightly distracting. Two drawbacks to this are that when you set a time for the watermark to appear, it is channel wide and not specific to each video, so the watermark might pop up at an inopportune time on some videos. This means you can, if you choose, leave the crucial opening section of your video without the potential distraction that the watermark can bring. Start After Your Intro:You can set a custom time for your watermark to appear.A key time in which viewers decide to continue watching or leave your content. Arguably though, a downside of this is that the watermark could be a distraction during the opening 15 seconds of your video. The obvious advantage of this is that viewers will be able to easily subscribe to your channel at any time whilst watching your content. Have it Appear at 0:00:This means the watermark will be visible the entire length of your video.In addition to the upload specifications, YouTube also gives creators the opportunity to set the starting time for their watermark to appear. Images should only use one colored background.Images in a square format with a minimum 150×150 pixels.YouTube recommends the following specifications for your video watermark This watermark overlay feature has the added bonus of being an on-video subscribe button which can dramatically increase subscribers to your YouTube channel. If you decide not to directly embed a watermark on the video file, YouTube has a branding watermark feature that allows creators to add a small image, most commonly a logo, to all of the videos on their channel.
When this is coupled with strong channel art and consistent thumbnails, your video watermark becomes a small piece of your larger branding strategy. By adding a logo watermark to your videos, viewers will more strongly associate your content to your overall brand. Whilst a watermark won’t prevent this, it will identify you as the true owner of the content and hopefully discourage people from attempting to misuse your work to begin with or make it easier for you to have stolen videos taken down.Ī more positive reason to watermark your video relates to brand recognition. It’s not uncommon for videos from YouTube to be downloaded and shared on other platforms like Facebook, Twitter and Instagram without proper attribution and with the thief oftentimes monetising the stolen content. The first is to avoid unauthorised copying and distribution of your content. Watermarking your video has become more important for two key reasons. The video watermark is most commonly a logo but website URLs and custom text are also used. It’s a still image that is placed over the top of a video as it’s playing, generally in the top or bottom right hand corners.
Traditionally, a watermark is a logo, text or a pattern that is layered over an image in order to make the original image difficult to be copied or used without permission.Ī video watermark follows the same principle. You can jump to a specific part of the article with the links below:
#FREE WATERMARK MAKER FOR YOUTUBE PROFESSIONAL#
A well branded channel not only makes your content seem more professional but will increase brand awareness. The watermark is best used as either an additional call to action for viewers to subscribe or as another way to reinforce your channel brand. But one of these tools that’s often overlooked by content creators is the video watermark.
YouTube provides several different ways to encourage viewers to subscribe to your channel as the engage with your content.
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